Overview
Off-Set, short for "Day-Off Closet," is a user-centric fashion platform tailored for women who want effortless and curated style inspirations for their days off. Whether it’s a cozy café visit, a hike, or a playful day at an amusement park, Off-Set delivers outfit ideas designed to blend comfort with style. The platform's high-fidelity prototype features a warm coffee-inspired palette, seamless navigation, and visually engaging galleries, embodying the essence of relaxation and fashion.
My Role
Platform
UX Designer
Responsive
Web
Duration
3 Weeks
Tools
Figma,
Adobe PS & AI
Highlights
Curated galleries showcasing stylish looks for five key "day off" activities, such as café visits, hiking, and city strolls, updated bi-weekly to stay fresh and trendy.
Seamless Design
Personalized Style Advice
Thematic Outfit Inspiration
A responsive and intuitive user experience across devices, featuring calming coffee-inspired visuals and effortless navigation.
Actionable outfit breakdowns and tips for recreating versatile looks, making it easy to dress the part for any leisure activity.
Executive Summary
Goal:
Solution:
To create a user-centric platform that inspires and simplifies women’s fashion choices for their leisure days, offering curated, stylish, and comfortable outfit recommendations tailored to specific "day off" activities.
Develop a responsive, visually calming website that combines thematic outfit galleries, bi-weekly updates, and influencer-driven content. The platform integrates seamless navigation and personalized styling advice, enabling users to effortlessly plan their day-off outfits while enjoying a relaxing, trend-focused browsing experience.
Target Users: Women aged 20–35 seeking stylish yet comfortable outfits for their leisure days. Individuals interested in curated, influencer-approved fashion content. Busy professionals looking for quick and actionable wardrobe ideas.
Users
Research highlights the critical role of mental health breaks in reducing stress and enhancing emotional resilience, with leisure activities such as hiking, café visits, and city exploration contributing significantly to anxiety reduction and increased happiness. Concurrently, insights from fashion psychology reveal that clothing influences mood, confidence, and self-expression, serving as a powerful tool for emotional well-being. Despite these benefits, challenges like decision fatigue and the overwhelming nature of fashion trends often hinder effective outfit selection.
Pop-up User Research
8 pop-up interviews via Zoom with participants fitting the target demographic: women aged 20–35 who take intentional mental health breaks or leisure days. The participants, including young professionals, students, and moms, had diverse backgrounds and living situations. The interviews focused on understanding user behaviour and challenges surrounding outfit planning for leisure activities.
The interview guide is structured around three main stages of outfit decision-making: Before the Day-Off, During the Day-Off, and Reflections After the Day-Off. Each stage aimed to uncover participants’ pain points, expectations, and the impact of modern lifestyle pressures (e.g., stress, decision fatigue, and societal norms) on their fashion choices.
Research Insights
Time and energy constraints make outfit planning an afterthought.
Decision fatigue leads to repetitive or uninspired clothing choices.
Low confidence in styling skills creates frustration and dissatisfaction.
Overwhelmed by trends results in disengagement or avoidance.
A lack of accessible solutions creates unsupported feelings in their fashion decisions.
IDEATION
Information Architecture
Crazy 8s
By prioritizing a clean interface and a few key functions, Off-Set addresses core user pain points while ensuring an intuitive and seamless experience.
Users often experience decision fatigue, especially when planning outfits after a busy week. A simple website minimizes mental effort, allowing users to focus on the task at hand without being overwhelmed by unnecessary features or options.
Streamlining the interface with only a few core functions—such as browsing themes, viewing outfit galleries, and saving looks—enables users to achieve their goals quickly. This is critical for time-constrained users who value efficiency.
The platform is designed to enhance users’ leisure days, not add complexity. A straightforward design ensures the website itself contributes to the relaxing and enjoyable experience it seeks to support.
DESIGN
Key features
By eliminating distractions and unnecessary features, the website empowers users to make confident fashion decisions quickly and easily. This reinforces Off-Set’s role as a stress-free, supportive platform.
user empowerment
visual + emotional appeal
scalability for growth
The minimalist design reflects the calming, coffee-inspired aesthetic of the brand, aligning with the idea of mental health and relaxation. Clean layouts and soft tones contribute to a serene browsing experience.
Starting with a focused set of core features creates a strong foundation for the platform. As user needs evolve, additional features can be integrated thoughtfully without compromising the simplicity.
Wireframes
Hi-fi Prototype
Design Styles
Final Outcome
Reflection
What I learned
Next Steps
Understanding User Behaviour:
Interviews revealed how decision fatigue and time constraints affect outfit planning and highlighted the emotional impact of fashion choices.
Design Problem-Solving:
Balancing aesthetics with usability showed the importance of addressing real user pain points through activity-based themes.
Value of Iteration:
Refining prototypes and Information Architecture demonstrated how iterative processes lead to better user-centered designs.
Conduct Usability Testing:
Gather feedback from dancers to evaluate how intuitive the interface is and identify any bottlenecks.
Improve Visual Design:
Refine the aesthetic to better reflect the artistic and high-energy nature of dance, making the platform more engaging.
Streamline Filters and Registration:
Simplify detailed sections like filters and registration for a smoother user journey.
Enhance Real-Time Features:
Focus on implementing robust notification systems and live updates to make the app indispensable during competitions.